The meaning of Di Mana Mana is ‘everywhere’. It says we are at “home” everywhere and can quickly understand our customers.

Di Mana Mana is managed by Huub Mentink. He has built his experience working for several international companies. Huub has developed several businesses and business lines for international companies within and across the whole of Europe, Scandinavia, US & Canada, and throughout Asia. During his career he has built a huge network in the FMCG Corporate sector and within the marketing community. Huub’s personal expertise is in the areas of strategic marketing, sales and marketing management, change management, and the implementation of projects in mentioned areas. Some results of the past years are ;

Chronological ;


International US Private Company Example

Reorganised European subsidiaries; reducing personnel costs by 20%,
R&D time schedule reduced from 3 year to 7 months.
Executed re-finance. Stocklevels -50%. Margin improved with 20%.
Receivables down to average 30 days.
Product assortment modernised. Turnover direct + 15 %.


For a German company

Assortment modernised, Built European distributor network


Several companies

Reorganisation sales for company in sport goods
Management buy out
Set up own service company and sold after 7 years.


For an international company

Introduced European brands Created distribution network Eastern Europe
Repositioned German subsidiary, increased turnover by 500% within [2 ½] years.